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Customer Discovery

February 26 @ 12:00 pm - 1:00 pm

Open to founders of technology startups.  Course is taught by ATDC. Register online here.

Eight weeks of everything a founder should know to get from idea to product-market fit – each topic below represents a Wednesday lunch and learn session.  Format includes some group instruction and then small group support with mentors and subject matter experts. 

  1. Crafting your business and value hypothesis 
  2. The Art of the Interview (how to ask the right questions)
  3. Finding Interviewees (B2B, B2C)
  4. Market Segmentation + Market Entry Points
  5. Business Model Canvas
  6. Customer Personas
  7. Pivot or Persevere
  8. Next steps on the journey

About our Speaker: The Advanced Technology Development Center (ATDC) at Georgia Tech is Georgia’s technology incubator. Founded in 1980, ATDC has developed a global reputation for fostering technological entrepreneurship. Forbes named ATDC to its list of “Incubators Changing the World” in 2010 and 2013, alongside Y Combinator and the Palo Alto Research Center.


February 26
12:00 pm - 1:00 pm


Innovation Center at Curiosity Lab
147 Technology
Peachtree Corners, GA 30092 United States
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