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Customer Discovery

February 3 @ 8:00 am - 5:00 pm

Open to founders of technology startups.  Course is offered in partnership with ATDC.

Eight weeks of everything a founder should know to get from idea to product-market fit – each topic below represents a Wednesday lunch and learn session.  Format includes some group instruction and then small group support with mentors and subject matter experts.

  1. Crafting your business and value hypothesis
  2. The Art of the Interview (how to ask the right questions)
  3. Finding Interviewees (B2B, B2C)
  4. Market Segmentation + Market Entry Points
  5. Business Model Canvas
  6. Customer Personas
  7. Pivot or Persevere
  8. Next steps on the journey

Registration required: https://www.eventbrite.com/e/92778772807/


February 3
8:00 am - 5:00 pm